Article marketing is the only type of marketing that is guaranteed to keep working for you long after the current campaign ends. Once your article is published to article directories, your page rank will begin to increase. Informative content, continuous distribution and unlimited syndication guarantee the creation of massive backlinks to increase your traffic.

Informative Content

It doesn't matter how nice your website is or what a great business you run if no one knows it exists. Write articles that detail what your website has to offer. Readers must feel compelled to click the links in your author resource box.

Consumers are becoming wise to the idea of searching online for the best deals or the best source of information for products they purchase. Make your website visible to them. Most consumers don't read past the first two pages of search engine results.

Creating massive backlinks using well-written and informative articles will increase your page rank. Write articles that will create the curiosity necessary to drive traffic to your website. Submit those articles to as many article directories as possible.

Continuous Distribution

Article distribution doesn't have to end after you've submitted your article to one or two directories. Submit your articles to as many directories as possible to ensure the widest reach and continuous distribution. Several article directories publish articles for free or for a minimal charge.

Paid article distribution websites often reach a broader audience than free sites. Through paid distribution sites, your article goes through a series of quality assurance tests to guarantee the best possible results. Don't overlook paid distribution sites simply because you're looking for the cheap way out.

Links from the Author Resource Box

The author resource box or author bio is in place to create backlinks to your website. Each and every article you send to article directories should have a link back to your website. Create a sense of urgency or curiosity to compel readers to visit your website.

Many article directories allow three to five links in the HTML author resource box. Make the most of what they allow by adding more than one link to your website. Give readers a reason to click on your links after reading the article.

Unlimited Syndication

Article publishers and directories often promote the use of submitted articles. They encourage readers to use previously submitted articles as website or newsletter content. Your articles may be put to use by other webmasters and article directories as long as the author resource box remains intact.

Keep an eye out for plagiarism. Anyone using your articles without including a link back to your website as the author is stealing your content. Don't allow others to benefit solely from your work.

Article Marketing Increases SERP

Relevant links back to your website increase your search engine results placement (SERP). Make your website one of the first links people see when they're searching for what you have to offer. Most readers don't venture past page rank 2 to find what they need.

Write an informative article and submit it to popular article directories at least once per week. Your goal is to generate massive backlinks that drive traffic to your website and increase your search engine placement. Once you make a habit of it, article marketing becomes fun, fast, easy and profitable.

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Carol Palmatier is Vice President of Marketing for the premium article distribution service; Article Marketer, and a "Word of Mouth" marketing expert. Learn more about improving page rank using articles here.

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Article Source: www.articlesnatch.com